NEIL PATRICK OROZCO
MID-LEVEL META ADS MEDIA BUYER &
E-COMMERCE SPECIALIST
Media Buyer & E-commerce Specialist
Results-driven Media Buyer and E-commerce Specialist with experience in paid advertising, lead generation, creative testing, campaign optimization, Shopify management, and performance marketing.
What I Do
Meta Ads Management
Campaign strategy, CBO/ABO, creative testing, scaling, retargeting, and optimization.
Lead Generation
Meta Lead Ads, lead forms, funnels, CPL optimization, lead quality, and campaign scaling.
TikTok Ads
Campaign setup, creative testing, optimization, and scaling.
Google Ads
Search, Display, Shopping, and Performance Max.
Shopify Store Management
Store setup, theme customization, apps, and ongoing management.
Shopify Product Listing
Products, variants, collections, descriptions, images, pricing, and inventory.
Image Creative Design & Editing
Performance-focused static ad creatives using Canva and AI tools.
Video Editing
Short-form Meta/TikTok ads, UGC-style videos, hooks, captions, and creative variations.
Social Media Management
Content planning, posting, engagement, and community management.
Email Marketing
Klaviyo flows, campaigns, segmentation, automation, and reporting.
Chatbot & Lead Ads
Lead generation, chatbot setup, automation, and follow-up.
AI Automation
ChatGPT, Claude, AI-assisted workflows, research, analysis, and reporting.
Data & Reporting
Google Sheets, dashboards, performance reports, ROAS, CPA/CPL, and KPI tracking.
Get In Touch
NEILPATRICKOROZCO5@GMAIL.COM
Phone
09771312696
CASE STUDY | DTC APPAREL BRAND
ABOUT THE CLIENT
DTC apparel brand in the U.S. I managed Meta Ads, campaign testing, optimization, creative strategy, and scaling with a focus on profitable customer acquisition and sustainable growth.
OVERALL PERFORMANCE
TOTAL META AD SPEND
$14,070.95
TOTAL SHOPIFY SALES
$123,407.20
TOTAL ORDERS
1,496
BLENDED ROAS
8.77x
AVERAGE ORDER VALUE
$82.49
PERFORMANCE REPORTING & ANALYTICS
Clear, data-driven reports that turn campaign performance into actionable decisions.
CAMPAIGN RESULTS & PROOF
MY STRATEGY & PROCESS
AUDIT
→
TEST
→
ALLOCATE
→
SCALE
→
DIAGNOSE
→
ITERATE
→
REINVEST
1
ACCOUNT AUDIT & BASELINE
Review historical performance, campaign structure, spend distribution, winning creatives, CPA/CPP, ROAS, CTR, CVR, frequency, and account health before making changes.
2
STRUCTURED TESTING
Launch controlled tests with a clear hypothesis. Test creatives, hooks, angles, offers, and audiences while keeping variables clean enough to understand what actually caused the result.
3
BUDGET ALLOCATION
Use ABO or CBO based on the objective. Allow budget to flow toward proven opportunities, but intervene when spend distribution no longer matches profitability or testing goals.
4
SCALE PROFITABLE WINNERS
Increase spend on campaigns, ad sets, and creatives that consistently meet CPA/ROAS targets. Scale based on profitability and stability, not one strong day.
5
MONITOR & DIAGNOSE
Track performance daily and separate normal volatility from real deterioration. Diagnose creative fatigue, CPM, CTR, CVR, audience saturation, offer, landing page, or tracking issues before cutting spend.
6
CREATIVE REFRESH & ITERATION
Keep profitable campaigns running while introducing new variations of proven hooks, angles, formats, and concepts. Refresh before fatigue becomes expensive instead of rebuilding the account unnecessarily.
7
REPORT, LEARN & REINVEST
Report spend, revenue, CPA/CPP, ROAS, winners, losers, changes made, and key learnings. Use those insights to determine the next testing priorities and where additional budget should be reinvested.
E-COMMERCE WEBSITES I MANAGE
WHAT I HANDLE ON WEBSITE
Homepage & section building
Product & collection setup
Landing pages for campaigns
Product page optimization
Mobile optimization
Meta Pixel & Conversion API
Speed & SEO optimization
Apps & integrations
Store maintenance
META ADS MANAGEMENT ✦ CREATIVE TESTING ✦ CBO / ABO ✦ PROFITABLE SCALING ✦ SHOPIFY MANAGEMENT ✦ LEAD GENERATION ✦ DATA & REPORTING ✦
META ADS MANAGEMENT ✦ CREATIVE TESTING ✦ CBO / ABO ✦ PROFITABLE SCALING ✦ SHOPIFY MANAGEMENT ✦ LEAD GENERATION ✦ DATA & REPORTING ✦
IMAGE CREATIVE DESIGN & EDITING (CANVA)
I create scroll-stopping image ads that match the brand, speak to the audience, and drive clicks + purchases.
SERVICES & MONTHLY RETAINERS
Choose the level of support your brand needs.
Meta + Google Ads Management Fixed Retainer
$1,500
/ MONTH
FULL-TIME
For brands spending approximately $15,000–$30,000 per month in ad spend across Meta and Google.
INCLUDES:
- Meta Ads management
- Google Ads management
- Up to 50 campaign launches/management actions per day depending on workload and testing needs
- Campaign setup and launching
- CBO / ABO structure
- Audience and targeting strategy
- Creative testing strategy
- Budget allocation
- Daily optimization
- Scaling and retargeting
- Performance monitoring
- Reporting and actionable insights
MOST COMPLETE
Full E-Commerce Growth Management
2,500
/ MONTH
FULL-TIME
Complete paid media, creative, and Shopify support for brands that want one person managing both acquisition and the e-commerce side.
Includes everything in the $1,500 package, plus:
- Meta Ads Management — Campaign strategy, CBO/ABO, creative testing, scaling, retargeting, and optimization
- Lead Generation — Meta Lead Ads, lead forms, funnels, CPL optimization, lead quality, and campaign scaling
- TikTok Ads — Campaign setup, creative testing, optimization, and scaling
- Google Ads — Search, Display, Shopping, and Performance Max
- Shopify Store Management — Store setup, theme customization, apps, and ongoing management
- Lead Ads — Lead generation, chatbot setup, automation, and follow-up
- Image Creative Design & Editing — Performance-focused static ad creatives using Canva and AI tools
- AI Automation — ChatGPT, Claude, AI-assisted workflows, research, analysis, and reporting
- Data & Reporting — Google Sheets, dashboards, performance reports, ROAS, CPA/CPL, and KPI tracking